Magento Developers Brighton: Will Magento further strengthen
e-commerce vs the high street?
You may have noticed something over recent Christmases – in the last-minute rush to bag your presents before the big day, the high street is just a little less busy than it once was. That’s because more and more businesses are seeing increased sales through their online operations – Brits have been able to get their present buying done at the click of a mouse, instead of having to slog around the shops.
This is good news for Magento Developers Brighton and those businesses that use the e-commerce platform, as Magento appears to be the best way that online can keep its dominant position, engaging consumers with new and exciting ways to shop. Magento offers many opportunities for customisation, and crucially, is designed with mobile use in mind.
According to figures from Statista, the global number of smartphone users is forecast to reach 2.1 billion by the end of 2016, meaning if your e-commerce website is not designed for use on handsets or tablets, you could be falling behind your competitors in a key marketing and sales channel. Consumers expect to be able to navigate straight to a website from a search engine and look at the products they are thinking of buying, before being able to take the option to purchase. Any disruption along this customer journey could end up hitting your business where it hurts.
Flexibility is another key part of our Magento Developers Brighton service, and a part that makes running an e-retail business far easier than a physical store in many ways. Multiple ‘store fronts’ can be implemented using the same back-end system, which means if you are presiding over a ‘mini e-commerce empire’, you needn’t necessarily have to put in more time when it comes to admin.
Companies in the south of England are among those to be realising the benefits that Magento can bring to their e-commerce business, and we are proud to say that we are one of the Magento developers Brighton can trust to deliver a highly professional and innovative e-commerce experience through the platform.
Are you not currently living in Brighton? Well, you’ll be glad to know that we provide our services to other areas, towns and cities. Be sure to check out our Blog page to see if we provide our Magento Developer services in your area!